In London on March 1/2 and Bristol on March 15/16 Wild Labs put on two design sprints, where 30 creatives came together to come up with some fun and out of the box solutions to Ocean Literacy. No one knows what Ocean literacy is (it's the knowledge of your impact on the ocean and the oceans impact on you) and people don't really know what to do to be an ocean literate person even if they wanted to.
I helped curate both of the gatherings which took place over 24hrs, at Saatchi & Saatchi in London and then again at Home in Bristol whose spaces were generously gifted to the process. In the build-up to the event I booked the venues and worked with the venue hosts, arrange pizzas, beers, breakfast and lunch, pub reservations, got some swag done, lots of phone calls, the odd train to Bath and London to meet the team, made the event booking website (splash.that is great by the way for any event organisers reading this), then handled and processed all the incoming applications, emailed with all the participants, started a Slack group for chatting post-event, got all the materials printed, bought all the stationary, hosted the events and then arranged all the thank yous messages and a few gifts afterwards. All in 10 days work.
The outputs of the design sprints will be coming soon, but to stay in the loop you can sign up to the newsletter here or follow along on twitter and instagram @wearewildlabs
1 - Matt and Laurence chatting over an idea.
2 - Stage 1 brainstorm
3 - Stimulus for the sprint
4 - Shaping the idea
5 - Swag
6 - Playback - "feel the power of the ocean - in this case, a vibrator made from ocean plastics." Yes, it's been done before by MTV but this is even better.